THE DOG

DOG

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INFORMATION

THE DOG, the brand for the society and our daily lives

In 2000, THE DOG was created with the unique images and perspectives captured and made possible using a fisheye lens. Since then, THE DOG’s images and related character goods have been distributed in more than 50 countries, and is now a recognizable iconic character well-loved by fans all over the world.Ushering in our 20th anniversary, THE DOG has undergone some revamps in our branding, to keep THE DOG relevant and in touch with the latest trends and needs, while staying true to our roots and the familiarity of our unique characters.In addition, SAVE THE DOG PROJECT was also established and created to assist and support the activities of the various animal rescue organizations and animal shelters, by committing a portion of our revenue to them through donations.With the mindset of providing and contributing back to the society through our business, we aim to pursue our mission to create a sustainable contribution system through the growth and expansion of our business, and strive to be a brand that will play an important role in our society and daily lives.

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STATEMENT

CHARACTER

Let us introduce
our many friends to you.

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DICTIONARY

Trivia

Let’s learn more about dogs and cats in this mini Q&A series.

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SAVE THE DOG PROJECT

We believe in building a sustainable society where humans and pets like dogs and cats can live together blissfully.
To achieve this, we will support ongoing efforts like rehoming projects for abandoned or stray animals through contributions and donations via profits from THE DOG.

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NEWS