THE DOG is the highly successful puppy photography franchise from Japan.
Launched in 2000 as a collection of calendars and postcards, these adorable images took over the store shelves
and became an instant hit with collectible plush, t-shirts, stationary and so much more.
Artlist Collection animals are photographed with a fish eye lens at unique angles
known as “Strange ratio”, creating an adorably enchanted image.
The images have universal appeal and create an “awww” factor, where everyone becomes a fan.
This brand is now evergreen, timeless because the photographic images translate so well to be put on an product.
McDonald’s had multiple huge promotions and delivered brand awareness to an family audience worldwide.
New animals like THE CAT, PIG, RABBIT, DUCK and HAMSTER are now in the successful Artlist Collection portfolio.